In this post, we cover 9 different companies that are using virtual reality for human resources. We’ll discuss the benefits these companies have realized by implementing VR in HR and other parts of the enterprise, which include:
– reduce travel expenses
– reduce costs
– save time
– enable employee flexibility
– enhance productivity
– increase efficiency, and more.
We hope this post helps you decide if VR is right for your business.
Examples of Enterprise VR for HR:
This post will cover a few companies that have implemented virtual reality into their current processes and systems.
1. Deutsche Bahn
German Railway company Deutsche Bahn employed a large population of employees set to retire within a few years. The company was hiring aggressively, and needed a way to train all these new employees. As a railway company, equipment and machinery is heavy and expensive – there isn’t an easy way to bring it into the classroom. The company built 360-degree VR experiences with the help of a few 3rd party startups. “This lets technicians practice how to assemble switch locks and troubleshoot problems with switches”, stated the Deutsche Bahn website. The company also mentions that an augmented-reality system can be used to guide even their more experienced employees through complex repair processes to speed up procedures. In addition to training, the company sets up VR headsets at job fairs, trips, and interviews. This enables recruiters to present immersive experiences to attract prospective candidates.
Walmart, which is the nation’s largest private employer, has installed Oculus Go headsets into their 4,600 U.S. stores. VR helps understand how an employee accomplishes a task in a virtual setting. Managers are able to gain insight into employee skills and understand how employees handle everyday scenarios, which include managing sections of the store or preparing for busy season. This helps determine who gets raises and promoted to management roles. Walmart’s goal is to reduce turnover as well as limit decision bias in hiring to increase diversity. STRIVR, company based in silicon valley, builds the VR simulations.
3. The British Army
VR helps soldiers of the British Army familiarize themselves with aspects of combat before going through actual training. VR is used for vehicle, flight, and battlefield simulation, medic training, and even a virtual boot camp. Leveraging VR allows the British Army to save money. VR is a cheaper way to train soldiers on certain processes before doing them in real life. Visualizing and going through proper procedures and techniques in a virtual environment minimizes the use of costly resources such as fuel and supplies. Avatars within the simulation are designed to display true facial features such that soldiers can recognize each other, allowing soldiers to function as a team. Data capture and analysis allow soldiers to review and improve their performance. The virtual training is developed by Bohemia Interactive Simulations (BiSim).
4. Kentucky Fried Chicken
KFC is using the technology to teach employees how to cook fried chicken. The company did so by partnering with Oculus, to build an escape-room themed game where employees learn how to cook chicken the hard way. Although the game has received mixed reviews, the description states that “this was the clearest way to communicate exactly what is expected when it comes to making his fried chicken.” Say what you will about the overlap of VR technology and cooking chicken – one thing is for sure – there are few better ways to satisfy your hunger than stopping by KFC.
5. Lowe’s Home Improvement
Lowe’s developed a VR application at their Lowe’s Innovation Labs to make home improvement projects simple and seamless for the customer. The virtual experience allowed customers to walk through and learn how to accomplish DIY projects, such as tiling a shower. According to Lowe’s, going through such a project in virtual reality helped people reach memory performance levels comparable to someone with more experience. It can be hypothesized that VR has a measurable impact on humans ability to learn. By giving inexperienced customers the confidence to take on a DIY project, Lowe’s stands to sell more products and increase revenue.
6. Hilton Worldwide
Hilton is using VR for virtual employee training. Hilton’s goal was to improve communication between customers and staff. To do so, they developed VR system that replicates real-life customer reactions to different scenarios. This helped employees develop the interpersonal skills needed to foster positive customer interactions. Beyond customer interaction, Hilton also piloted a conflict resolution program to help employees become more skilled at service recovery. One of the challenges of rolling out the service, it seems, is localization. Since Hilton has properties across the world, the VR must be catered to many different languages.
Samsung needed to make training at their production more efficient and less costly. The employee experience during training includes a headset as well as a handheld controller that mimics a tool that allows the employee to work through the mock manufacturing processes. For Samsung, the bonus is that they actually make the hardware: phones to be viewed on VR headsets.
VW uses the HTC Vive virtual reality system to assist with train 10,000 employees in the production and logistics teams in order to increase productivity and efficiency. With VR training, employees can learn at their own pace, and the company avoids costly travel expenses. VR is also scalable. So far, the company’s VR lessons include vehicle assembly, new team member training, and customer service.
In addition to employee training, VW uses VR technology for prototyping. The product team is able to construct virtual car parts that can be built in real life after being perfected. Building virtual prototypes has a few advantages over physical ones – often, virtual is faster, cheaper, and easier to tweak. It also allows designers to communicate and share ideas with engineering and others on the development team.
NBC broadcasted a number of hours of the Rio Summer Olympics as well as the PyeongChang Winter Olympics in VR. The events included opening and closing ceremonies, men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing, alpine skiing, curling, snowboarding, skeleton, figure skating, short track, ski jumping, ice hockey, big air, and fencing. The NBC team has partnered with Intel and Samsung to broadcast these past events.
We hope you now have a general idea about the ways that a number of large, recognizable companies are investing in virtual reality technology specifically for human resources. All of these companies are realizing a positive impact in doing so. Is your team looking to implement VR or other emerging systems in your organization? The team at AbstractRealization.com would love to hear about it – let us know, here.